CYBER WORKSResearch-led security journalism
Trust centre · Editorial, commercial and data standards

Trust is the product.
Not a footer link.

Cyber Works connects cybersecurity buyers and vendors while keeping newsroom judgment, commercial delivery and data responsibilities clearly defined.

Editorial

Independent newsroom judgment

Commercial relationships do not guarantee independent news coverage. Editors decide what is newsworthy, accurate and useful to their audiences.

Advertising

Clear commercial labelling

Paid placements and sponsored formats should be identifiable, accurately represented and delivered according to the agreed insertion order.

Data

Purpose-limited handling

Information submitted for campaign enquiries or registrations should be used for the stated business purpose and handled under the applicable privacy notice.

AI

Human accountability

Automation may assist research, production or quality checks, but named editors and campaign owners remain responsible for the published result.

Operating standards

What advertisers
and readers can expect.

This centre describes Cyber Works’ current public commitments. It does not claim certifications or technical controls that have not been independently verified.

Editorial independence

  • Commercial teams may propose topics but do not control independent news judgment.
  • Interviews do not guarantee independent coverage.
  • Material conflicts should be disclosed to the responsible editor.

Sponsored content

  • Advertisers approve commissioned commercial content before publication.
  • Sponsored or partner-supported material should be labelled consistently.
  • Claims supplied by advertisers must be supportable and may be edited for clarity.

Corrections and complaints

  • Factual concerns are reviewed by the responsible newsroom.
  • Material errors should be corrected transparently and promptly.
  • Advertising delivery concerns are reviewed against the confirmed booking.

Lead and enquiry data

  • Forms should collect only information needed to respond or deliver the requested campaign.
  • Lead-sharing terms must be defined before gated campaigns launch.
  • Advertisers remain responsible for their downstream use of transferred leads.

Security and vendors

  • Access to campaign and enquiry information should be limited to authorised business use.
  • Third-party platforms may process data according to their own terms and our agreements.
  • Incidents affecting personal information should follow applicable response obligations.

AI-assisted work

  • AI-generated claims are not accepted as evidence without verification.
  • Sensitive customer information should not be placed into unapproved public AI systems.
  • Human reviewers remain accountable for final editorial and commercial output.
Privacy policyHow website and enquiry data are handled →TermsWebsite and commercial-use conditions →Editorial standardsResearch and newsroom principles →
Success stories

What security leaders say after the campaign.

“
The listicle placements kept sending us qualified evaluators months after publication — it behaves like an asset, not an ad.
Growth Marketing LeadCheck Point12+ months of evergreen traffic
“
The homepage sticky placement drove demo-form traffic from day one. Feed-to-landing-page redirect is the closest thing to search intent we've bought.
BPDemand Generation DirectorBlackpoint Cyber~300K weekly impressions
“
One brief, three newsrooms — and the wrap report matched exactly what our analytics saw. The PAM coverage reads like research, because it is.
Senior Product Marketing ManagerBeyondTrust3 newsrooms · 1 brief
“
Their audience is genuinely practitioner-heavy. Our cloud-security explainer outperformed paid social on cost per qualified lead.
Field Marketing ManagerWizLower CPL vs paid social
“
In-article CTAs at the end of relevant news gave us a steady, compounding stream of sandbox sign-ups.
ARMarketing LeadANY.RUN1,000–2,000 views per article
“
The webinar campaign beat its guarantee — registrations promised, more delivered, every lead captured on our own platform.
CYVP MarketingCynetGuarantee exceeded
“
The expert-insight spotlight put our researcher's byline in front of exactly the SOC audience we wanted — and the page still ranks.
Director of Content MarketingCrowdStrikePermanent, indexed page
“
Owning the Monday recap across all three sites gave us the most consistent top-of-funnel week we've ever run.
Growth LeadSentinelOne3 recaps · every Monday
“
Flat CPM, 100% share of voice, zero auction games. Our creative ran clean across all three properties.
Media Buying ManagerFortinetFlat $4.9 CPM
“
Top of the weekly email plus a dedicated LinkedIn edition — one booking, two inboxes that matter.
Demand Marketing LeadZscaler~30% open rate
“
Three angles, three newsrooms, one approval flow. The editorial quality didn't need a single rewrite from our side.
Sr. Communications ManagerPalo Alto Networks3 sites · 1 approval flow
“
Being locked into the PAM shortlist for life is the single best line item in our budget.
Digital Marketing LeadCyberArkLifetime exclusive position
“
The lead-gen article out-pulled our own blog CTA three to one on the exact same asset.
Growth Marketing ManagerSnykCTAs top · middle · end
“
Seven LinkedIn pages and X from one brief — the infographic format traveled further than anything we post ourselves.
Social Media LeadRapid77 LinkedIn pages + X
“
Position two on three homepages, straight to our landing page. Intent-quality clicks, minus the search auction.
Digital Campaigns ManagerDarktraceDirect to landing page
“
Every relevant story ends with our CTA. It compounds — the URL list they hand over reads like a mini backlink audit.
Marketing DirectorHuntressFull URL list delivered
“
The listicle placements kept sending us qualified evaluators months after publication — it behaves like an asset, not an ad.
Growth Marketing LeadCheck Point12+ months of evergreen traffic
“
The homepage sticky placement drove demo-form traffic from day one. Feed-to-landing-page redirect is the closest thing to search intent we've bought.
BPDemand Generation DirectorBlackpoint Cyber~300K weekly impressions
“
One brief, three newsrooms — and the wrap report matched exactly what our analytics saw. The PAM coverage reads like research, because it is.
Senior Product Marketing ManagerBeyondTrust3 newsrooms · 1 brief
“
Their audience is genuinely practitioner-heavy. Our cloud-security explainer outperformed paid social on cost per qualified lead.
Field Marketing ManagerWizLower CPL vs paid social
“
In-article CTAs at the end of relevant news gave us a steady, compounding stream of sandbox sign-ups.
ARMarketing LeadANY.RUN1,000–2,000 views per article
“
The webinar campaign beat its guarantee — registrations promised, more delivered, every lead captured on our own platform.
CYVP MarketingCynetGuarantee exceeded
“
The expert-insight spotlight put our researcher's byline in front of exactly the SOC audience we wanted — and the page still ranks.
Director of Content MarketingCrowdStrikePermanent, indexed page
“
Owning the Monday recap across all three sites gave us the most consistent top-of-funnel week we've ever run.
Growth LeadSentinelOne3 recaps · every Monday
“
Flat CPM, 100% share of voice, zero auction games. Our creative ran clean across all three properties.
Media Buying ManagerFortinetFlat $4.9 CPM
“
Top of the weekly email plus a dedicated LinkedIn edition — one booking, two inboxes that matter.
Demand Marketing LeadZscaler~30% open rate
“
Three angles, three newsrooms, one approval flow. The editorial quality didn't need a single rewrite from our side.
Sr. Communications ManagerPalo Alto Networks3 sites · 1 approval flow
“
Being locked into the PAM shortlist for life is the single best line item in our budget.
Digital Marketing LeadCyberArkLifetime exclusive position
“
The lead-gen article out-pulled our own blog CTA three to one on the exact same asset.
Growth Marketing ManagerSnykCTAs top · middle · end
“
Seven LinkedIn pages and X from one brief — the infographic format traveled further than anything we post ourselves.
Social Media LeadRapid77 LinkedIn pages + X
“
Position two on three homepages, straight to our landing page. Intent-quality clicks, minus the search auction.
Digital Campaigns ManagerDarktraceDirect to landing page
“
Every relevant story ends with our CTA. It compounds — the URL list they hand over reads like a mini backlink audit.
Marketing DirectorHuntressFull URL list delivered