CYBER WORKSResearch-led security journalism
Solutions · Built around your objective

Your objective first.
The media mix second.

Cyber Works combines three cybersecurity newsrooms, owned newsletters and social communities into campaigns designed around the outcome you need—not around an inventory list.

Choose by business objective

Start with the outcome.
We’ll build the mix.

You do not need to understand every media format before speaking with us. Choose the result you want and use the recommended path as your starting point.

01 · Awareness

Be seen by active security teams.

Build sustained visibility across trusted cybersecurity environments without relying on auction-based display inventory.

  • Banner placement
  • Homepage sticky placement
  • Newsletter placement
  • Social campaign
Build an awareness plan →
02 · Authority

Become part of the buyer’s research.

Turn product expertise, original research and executive insight into useful, permanent content across three specialist newsrooms.

  • Organic sponsored article
  • Expert insight and interview
  • Listicle review placement
  • Weekly recap
Build an authority plan →
04 · Registrations

Fill webinars and virtual events.

Coordinate editorial, newsletter, social and contextual CTAs while registrations stay inside your webinar platform.

  • Webinar campaign
  • Weekly article sets
  • Newsletter features
  • Social and CTA promotion
Build an event plan →
Integrated campaign paths

One objective.
Three levels of intensity.

Every recommendation is scoped after the brief. These architectures show how formats can work together; final deliverables and guarantees are confirmed in the proposal.

FoundationEstablish the message

One authority asset plus focused amplification.

  1. Sponsored or lead-gen article
  2. Newsletter feature
  3. Social distribution
  4. Close report
MomentumSurround the buyer

A coordinated campaign across owned editorial and social channels.

  1. Three-newsroom content
  2. Homepage visibility
  3. Email and LinkedIn newsletter
  4. Contextual CTAs and reporting
Category ownershipStay visible over time

An always-on program combining authority, capture and repeat exposure.

  1. Recurring editorial program
  2. Listicle or category presence
  3. Monthly amplification
  4. Quarterly optimisation review
Not sure where to start?

Bring us the objective, audience and date.

We’ll return a recommended channel mix, timeline, available inventory and transparent price.

Get a recommended plan →
Success stories

What security leaders say after the campaign.

“
The listicle placements kept sending us qualified evaluators months after publication — it behaves like an asset, not an ad.
Growth Marketing LeadCheck Point12+ months of evergreen traffic
“
The homepage sticky placement drove demo-form traffic from day one. Feed-to-landing-page redirect is the closest thing to search intent we've bought.
BPDemand Generation DirectorBlackpoint Cyber~300K weekly impressions
“
One brief, three newsrooms — and the wrap report matched exactly what our analytics saw. The PAM coverage reads like research, because it is.
Senior Product Marketing ManagerBeyondTrust3 newsrooms · 1 brief
“
Their audience is genuinely practitioner-heavy. Our cloud-security explainer outperformed paid social on cost per qualified lead.
Field Marketing ManagerWizLower CPL vs paid social
“
In-article CTAs at the end of relevant news gave us a steady, compounding stream of sandbox sign-ups.
ARMarketing LeadANY.RUN1,000–2,000 views per article
“
The webinar campaign beat its guarantee — registrations promised, more delivered, every lead captured on our own platform.
CYVP MarketingCynetGuarantee exceeded
“
The expert-insight spotlight put our researcher's byline in front of exactly the SOC audience we wanted — and the page still ranks.
Director of Content MarketingCrowdStrikePermanent, indexed page
“
Owning the Monday recap across all three sites gave us the most consistent top-of-funnel week we've ever run.
Growth LeadSentinelOne3 recaps · every Monday
“
Flat CPM, 100% share of voice, zero auction games. Our creative ran clean across all three properties.
Media Buying ManagerFortinetFlat $4.9 CPM
“
Top of the weekly email plus a dedicated LinkedIn edition — one booking, two inboxes that matter.
Demand Marketing LeadZscaler~30% open rate
“
Three angles, three newsrooms, one approval flow. The editorial quality didn't need a single rewrite from our side.
Sr. Communications ManagerPalo Alto Networks3 sites · 1 approval flow
“
Being locked into the PAM shortlist for life is the single best line item in our budget.
Digital Marketing LeadCyberArkLifetime exclusive position
“
The lead-gen article out-pulled our own blog CTA three to one on the exact same asset.
Growth Marketing ManagerSnykCTAs top · middle · end
“
Seven LinkedIn pages and X from one brief — the infographic format traveled further than anything we post ourselves.
Social Media LeadRapid77 LinkedIn pages + X
“
Position two on three homepages, straight to our landing page. Intent-quality clicks, minus the search auction.
Digital Campaigns ManagerDarktraceDirect to landing page
“
Every relevant story ends with our CTA. It compounds — the URL list they hand over reads like a mini backlink audit.
Marketing DirectorHuntressFull URL list delivered
“
The listicle placements kept sending us qualified evaluators months after publication — it behaves like an asset, not an ad.
Growth Marketing LeadCheck Point12+ months of evergreen traffic
“
The homepage sticky placement drove demo-form traffic from day one. Feed-to-landing-page redirect is the closest thing to search intent we've bought.
BPDemand Generation DirectorBlackpoint Cyber~300K weekly impressions
“
One brief, three newsrooms — and the wrap report matched exactly what our analytics saw. The PAM coverage reads like research, because it is.
Senior Product Marketing ManagerBeyondTrust3 newsrooms · 1 brief
“
Their audience is genuinely practitioner-heavy. Our cloud-security explainer outperformed paid social on cost per qualified lead.
Field Marketing ManagerWizLower CPL vs paid social
“
In-article CTAs at the end of relevant news gave us a steady, compounding stream of sandbox sign-ups.
ARMarketing LeadANY.RUN1,000–2,000 views per article
“
The webinar campaign beat its guarantee — registrations promised, more delivered, every lead captured on our own platform.
CYVP MarketingCynetGuarantee exceeded
“
The expert-insight spotlight put our researcher's byline in front of exactly the SOC audience we wanted — and the page still ranks.
Director of Content MarketingCrowdStrikePermanent, indexed page
“
Owning the Monday recap across all three sites gave us the most consistent top-of-funnel week we've ever run.
Growth LeadSentinelOne3 recaps · every Monday
“
Flat CPM, 100% share of voice, zero auction games. Our creative ran clean across all three properties.
Media Buying ManagerFortinetFlat $4.9 CPM
“
Top of the weekly email plus a dedicated LinkedIn edition — one booking, two inboxes that matter.
Demand Marketing LeadZscaler~30% open rate
“
Three angles, three newsrooms, one approval flow. The editorial quality didn't need a single rewrite from our side.
Sr. Communications ManagerPalo Alto Networks3 sites · 1 approval flow
“
Being locked into the PAM shortlist for life is the single best line item in our budget.
Digital Marketing LeadCyberArkLifetime exclusive position
“
The lead-gen article out-pulled our own blog CTA three to one on the exact same asset.
Growth Marketing ManagerSnykCTAs top · middle · end
“
Seven LinkedIn pages and X from one brief — the infographic format traveled further than anything we post ourselves.
Social Media LeadRapid77 LinkedIn pages + X
“
Position two on three homepages, straight to our landing page. Intent-quality clicks, minus the search auction.
Digital Campaigns ManagerDarktraceDirect to landing page
“
Every relevant story ends with our CTA. It compounds — the URL list they hand over reads like a mini backlink audit.
Marketing DirectorHuntressFull URL list delivered