CYBER WORKS RESEARCHResearch-led security journalism
Advertising opportunities/08 of 11
Creative social amplification

Social Media Campaign

LinkedIn + X — one campaign, published on every page.

A fully produced cybersecurity campaign distributed across seven LinkedIn pages and X, using the format best suited to the story and conversion goal.

Request this format →Email our team
1.1M+LinkedIn followersAcross seven pages
70K+X followers@The_Cyber_News
8Publishing channelsEvery campaign
Campaign example · Media kit page 14

See the placement
before you book.

This is the same social campaign example shown in the 2026 media kit, including its live-format placement and promotion flow.

Social Media Campaign · placement previewExact media kit sample
Social Media Campaign campaign placement example from the Cyber Works Research 2026 media kit
Open original size ↗

Illustrative placement from the supplied media kit. Final creative, copy and destination links are customized for each campaign.

What’s included

A complete campaign,
not a media slot.

01

Every campaign publishes across all seven LinkedIn pages plus X.

02

Choose meme, video, technical banner or infographic formats.

03

You provide the description and CTA link; we build the creative.

04

Peak-time publishing and network-wide distribution included.

How it worksFrom brief to live
  1. 1

    Choose the campaign goal and preferred format.

  2. 2

    Send the message, offer and destination link.

  3. 3

    We design the creative and prepare channel copy.

  4. 4

    Campaign publishes across the entire social network.

Approval before anything publishes.
Pricing

Clear packages.
No hidden fees.

Network coverage and the listed promotional support are included in every package.

40% advantage

Cyber Works Research rates are positioned up to 40% below comparable published market-leader rates.

See comparison →
Success stories

What security leaders say after the campaign.

“
The listicle placements kept sending us qualified evaluators months after publication — it behaves like an asset, not an ad.
Growth Marketing LeadCheck Point12+ months of evergreen traffic
“
The homepage sticky placement drove demo-form traffic from day one. Feed-to-landing-page redirect is the closest thing to search intent we've bought.
BPDemand Generation DirectorBlackpoint Cyber~300K weekly impressions
“
One brief, three newsrooms — and the wrap report matched exactly what our analytics saw. The PAM coverage reads like research, because it is.
Senior Product Marketing ManagerBeyondTrust3 newsrooms · 1 brief
“
Their audience is genuinely practitioner-heavy. Our cloud-security explainer outperformed paid social on cost per qualified lead.
Field Marketing ManagerWizLower CPL vs paid social
“
In-article CTAs at the end of relevant news gave us a steady, compounding stream of sandbox sign-ups.
ARMarketing LeadANY.RUN1,000–2,000 views per article
“
The webinar campaign beat its guarantee — registrations promised, more delivered, every lead captured on our own platform.
CYVP MarketingCynetGuarantee exceeded
“
The expert-insight spotlight put our researcher's byline in front of exactly the SOC audience we wanted — and the page still ranks.
Director of Content MarketingCrowdStrikePermanent, indexed page
“
Owning the Monday recap across all three sites gave us the most consistent top-of-funnel week we've ever run.
Growth LeadSentinelOne3 recaps · every Monday
“
Flat CPM, 100% share of voice, zero auction games. Our creative ran clean across all three properties.
Media Buying ManagerFortinetFlat $4.9 CPM
“
Top of the weekly email plus a dedicated LinkedIn edition — one booking, two inboxes that matter.
Demand Marketing LeadZscaler~30% open rate
“
Three angles, three newsrooms, one approval flow. The editorial quality didn't need a single rewrite from our side.
Sr. Communications ManagerPalo Alto Networks3 sites · 1 approval flow
“
Being locked into the PAM shortlist for life is the single best line item in our budget.
Digital Marketing LeadCyberArkLifetime exclusive position
“
The lead-gen article out-pulled our own blog CTA three to one on the exact same asset.
Growth Marketing ManagerSnykCTAs top · middle · end
“
Seven LinkedIn pages and X from one brief — the infographic format traveled further than anything we post ourselves.
Social Media LeadRapid77 LinkedIn pages + X
“
Position two on three homepages, straight to our landing page. Intent-quality clicks, minus the search auction.
Digital Campaigns ManagerDarktraceDirect to landing page
“
Every relevant story ends with our CTA. It compounds — the URL list they hand over reads like a mini backlink audit.
Marketing DirectorHuntressFull URL list delivered
“
The listicle placements kept sending us qualified evaluators months after publication — it behaves like an asset, not an ad.
Growth Marketing LeadCheck Point12+ months of evergreen traffic
“
The homepage sticky placement drove demo-form traffic from day one. Feed-to-landing-page redirect is the closest thing to search intent we've bought.
BPDemand Generation DirectorBlackpoint Cyber~300K weekly impressions
“
One brief, three newsrooms — and the wrap report matched exactly what our analytics saw. The PAM coverage reads like research, because it is.
Senior Product Marketing ManagerBeyondTrust3 newsrooms · 1 brief
“
Their audience is genuinely practitioner-heavy. Our cloud-security explainer outperformed paid social on cost per qualified lead.
Field Marketing ManagerWizLower CPL vs paid social
“
In-article CTAs at the end of relevant news gave us a steady, compounding stream of sandbox sign-ups.
ARMarketing LeadANY.RUN1,000–2,000 views per article
“
The webinar campaign beat its guarantee — registrations promised, more delivered, every lead captured on our own platform.
CYVP MarketingCynetGuarantee exceeded
“
The expert-insight spotlight put our researcher's byline in front of exactly the SOC audience we wanted — and the page still ranks.
Director of Content MarketingCrowdStrikePermanent, indexed page
“
Owning the Monday recap across all three sites gave us the most consistent top-of-funnel week we've ever run.
Growth LeadSentinelOne3 recaps · every Monday
“
Flat CPM, 100% share of voice, zero auction games. Our creative ran clean across all three properties.
Media Buying ManagerFortinetFlat $4.9 CPM
“
Top of the weekly email plus a dedicated LinkedIn edition — one booking, two inboxes that matter.
Demand Marketing LeadZscaler~30% open rate
“
Three angles, three newsrooms, one approval flow. The editorial quality didn't need a single rewrite from our side.
Sr. Communications ManagerPalo Alto Networks3 sites · 1 approval flow
“
Being locked into the PAM shortlist for life is the single best line item in our budget.
Digital Marketing LeadCyberArkLifetime exclusive position
“
The lead-gen article out-pulled our own blog CTA three to one on the exact same asset.
Growth Marketing ManagerSnykCTAs top · middle · end
“
Seven LinkedIn pages and X from one brief — the infographic format traveled further than anything we post ourselves.
Social Media LeadRapid77 LinkedIn pages + X
“
Position two on three homepages, straight to our landing page. Intent-quality clicks, minus the search auction.
Digital Campaigns ManagerDarktraceDirect to landing page
“
Every relevant story ends with our CTA. It compounds — the URL list they hand over reads like a mini backlink audit.
Marketing DirectorHuntressFull URL list delivered